Location: San Diego/Rancho Santa Fe HQ Office
Job Type: Full-Time
Experience Level: Mid Leve
About the Role:
JL Marketing is experiencing rapid growth, and we’re looking for a highly skilled Google PPC Specialist to elevate our internal Google Ads capabilities. We need a self-starter who’s passionate about paid traffic, excels in client relations, and thrives on data-driven results. If you’re ready to take ownership and drive client success, we’d love to have you join our team!
What You’ll Do:
- Strategically manage and optimize Google Ads campaigns across multiple accounts.
- Drive performance based on KPIs such as CPL, CPA, ROAS, and CTR.
- Manage a small portfolio of META campaigns across various brands.
- Audit underperforming campaigns and apply recovery strategies.
- Conduct keyword research, competitor analysis, and audience segmentation.
- Collaborate with internal teams on full-funnel strategies and cross-channel efforts.
- Prepare insightful performance reports and communicate results clearly to stakeholders.
- Develop relationships and collaborate with Corporate/Franchised Operations team members to prepare monthly reports and performance analytics
- Conduct performance and strategy review meetings with accounts
- Participate in client expansion activities such as webinars, vendor meetings & other client relationship building activities as needed
- Stay ahead of PPC trends, Google algorithm updates, and platform best practices.
You Should Have:
- 3+ years of experience managing Google Ads with measurable success.
- Proven track record of delivering growth and ROI via PPC campaigns.
- Strong understanding of Google Ads Editor, Tag Manager, Google Analytics (GA4), and conversion tracking setup.
- Experience managing high-budget campaigns in various industries.
- Analytical mindset with the ability to make strategic decisions from data.
- Excellent communication and presentation skills.
- Self-motivation and proactive attitude.
You are expected to:
- Work in office 3 times a week to collaborate with leadership
- Communicate with clients calmly and clearly via phone, email, and Zoom/Google Meet, demonstrating exceptional communication skills.
- Be positive, passionate, and enjoy working in a collaborative environment.
- Possesses expertise in split testing and full-funnel execution.
- Have a relentless drive to achieve outstanding results.
- Use strong analytical skills to make data-driven decisions.
- Exhibit excellent organization, proactivity and time management skills.
- Stay up to date with the latest Google policies, strategies, trends, and tools.
- Commit to being a dedicated team player, ensuring the best outcomes for our clients.
- Provide timely and professional responses to client inquiries via email. This may include addressing urgent matters outside of standard business hours as needed.
- Have a good sense of humor and love animals!
Our Core Values
- G – Genuine Relationships: Building authentic, long-lasting relationships.
- R – Results-Driven: Delivering measurable outcomes that exceed expectations.
- O – Original Thinking: Innovating beyond trends and pushing creative boundaries.
- W- We Before Me: Focusing on collective success for both the team and clients.
- T – Transparency: Maintaining honesty and accountability in all aspects of work.
- H – Hunger for Growth: Display high standards for your work and deliver excellence with energy and integrity.
What We Offer:
- Competitive Base Salary: $70-80k annually
- Performance Incentive Program: Significant earning potential through performance bonuses for new client acquisition and profitable account growth
- Paid Time Off: 120 hours annually (grows with tenure)
- Sick Leave
- Paid Holidays
- Medical, Dental & Vision Insurance
- 401K program availability
Why Work With Us:
- Career growth opportunities
- Supportive and driven team
- Cutting-edge tools, data, and tech
- Work with cool brands